Ask Without Fear - How to Raise $50K More at Your Next Event

Описание: Shannon Eason is an auctioneer with nearly 40 years of experience raising millions for nonprofits. In this episode, she shares her exact strategy to add $20K-$50K+ to your fundraising event — including the infamous "bathroom strategy" that secured a $200,000 commitment.

If you're planning a nonprofit gala, auction, or fundraising event, this conversation is packed with actionable tactics you can implement immediately.

Have a question or topic you'd like us to cover? Let us know https://hgafundraising.com/ask-your-q...

WHAT YOU'LL LEARN:

✅ How to catch donors at the right time to boost conversion
✅ How to sell the same auction item multiple times
✅ Live Auction vs Fund-a-Need. Which comes first and why it matters
✅ Stinger videos. A 20-second tool that can enhance auction item revenue
✅ A pre-registration secret to makes donors happier (thus increasing giving)
✅ Why you should NEVER leave fundraising until the end of the night
✅ The follow-up strategy for first-time attendees who didn't win
✅ Mocktails & modern event trends that are working in 2026

📌 TIMESTAMPS 📌

0:00 Introduction
00:18 Shannon's 'Bathroom Strategy'
03:14 The problem with donated Items
04:33 Why choose consignment
06:37 Getting your board to secure auction items
09:09 When to retire an auction item
10:42 What are stinger videos?
12:39 Why video is essential for fundraising events
15:21 Live Auction or Fund-a-Need First?
17:10 Timing your Live Auction and Fund-a-Need
18:31 "Transactional Givers"
21:50 First-time guests who didn't win
24:06 How to follow-up
27:47 The 3-event rule
28:15 The secret to happy donors
31:25 Modern event trends
35:14 About Shannon and Everything Gala

🔗 CONNECT WITH US 🔗

Connect with Trevor on LinkedIn:   / trevor-nelson-b8922a167  

Connect with Shannon on LinkedIn:   / shannon-eason-cai-aare-bas-pri-aab3bb15  

Consult with Shannon: https://everythinggala.com/

Follow Hey Nonprofits! on LinkedIn:   / hey-non-profits-raise-more-money  

💙 ABOUT HGA FUNDRAISING 💙

This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.

To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-...

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Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers:
https://hgafundraising.com/nonprofit-...