LECTURE 1: STRATEGY: Step by Step Social Media Strategy Framework for Government

Описание: Step by step how to establish a #socialmedia #framework for local government and a social media strategy for councils.
Step 1: Core Audiences 00:37
Step 2: Match Purpose and Values between Local Government/Council and stakeholders. 02:48
Step 3: Social Spaces - which social media platforms should your Council social media strategy cover? 03:57
Step 4: Social Media Influencers and Hashtags for social distribution 05:54
Step 5: Covering Social Media Campaigns and planned activities 08:40
Step 6: Creating different kinds of social media diaries: content, engagement, influencer etc. 11:05
Step 7 Creating a "Voice" for social media and the different core audiences (stakeholders) 12:06
Step 8 leveraging Rituals and Rites of passage in a social media framework for local government and councils. 14:49
Step 9: integrating social media with the council website with local government EDMs (email newsletters) as well as incorporating Comms strategy, Employer branding, Crisis Comms etc. 16:48
Step 10 or Optional - Future Directions covered? eg social media and #BigData or Council and Direct Democracy? 18:25

Want more information on social media frameworks for local government, examples and home work project briefs including council projects, case studies and, well, just more? Please go to https://localgov.laurelpapworth.com for Laurel Papworth Social Media Framework and Strategy for Local Gov and Council online course information.

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