Marketing Management Project | Business Studies Project | Product: Fairness Cream | Class 11/12 l

Описание: This video presents a Business Studies project on Marketing Management using Fairness Cream as the selected product.
Fairness cream is a personal care and cosmetic product, and this project explains how marketing strategies influence consumer awareness, preferences, and buying behaviour.
🔍 Topics Covered in This Video:
📌 Meaning of Marketing Management
📌 Objectives of Marketing
📌 Product Description – Fairness Cream
📌 Types & Uses of Fairness Cream
📌 Marketing Mix (4Ps):
Product: Quality, ingredients, variants, packaging
Price: Affordable to premium pricing strategies
Place: Cosmetic stores, pharmacies, supermarkets, online platforms
Promotion: Advertisements, social media marketing, celebrity endorsements, discounts
📌 Branding, Packaging & Labelling
📌 Target Market & Consumer Needs
📌 Conclusion

This video is useful for Class 11 & 12 students preparing Business Studies project files, practicals, and viva.
🎯 Suitable for: ✔️ Business Studies Project Work
✔️ Marketing Management Chapter
✔️ School & Board Exams
✔️ Commerce Students
📚 Subject: Business Studies
📖 Chapter: Marketing Management
📦 Product Chosen: Fairness Cream
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“This project is prepared for academic purposes as per the Business Studies syllabus.”

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