What Is User Generated Content and Can It Help Your Business? | The Journey

Описание: 🎯 Get your business online in minutes with GoDaddy Airo™: https://social.godaddy/airogodaddy. What Is User-Generated Content and Can It Help Your Business? Check out more The Journey content at https://bit.ly/GDTheJourney.

User-generated content is basically content created for or about a brand by anyone other than the brand itself. These content creators can be consumers, internal employees, contractors, vendors or anyone familiar with the brand. User-generated content is changing the way people create and consume content, and brands can either fight the shift — or embrace it.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. In this video, Emma and Justin explain how businesses (large and small) can benefit from user-generated content.

00:24 - What is user-generated content?
01:06 - Why does user-generated content matter?
01:44 - How do I get users to make content?
03:24 - What are Influencers?
04:15 - Follow FTC guidelines

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You can always use strategies to promote more favorable user-generated content, but if you are consistently exceeding your customers’ expectations, the user-generated content will occur naturally.

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