Marketing Strategy in 2026

Описание: Marketing strategy often looks simple on the surface, but understanding why it works is what separates strong companies from the rest.

Rich M. Smith, MBA, joins the conversation to share lessons from more than 30 years in marketing leadership, including roles as CMO, advisor, investor, and founder. Throughout his career, Rich has helped companies in financial services, healthcare, mortgage, and technology industries generate billions in revenue by combining behavioral science with practical marketing execution.

As the founder of Rich M. Smith Growth Studio and host of The Revenue Science Podcast, Rich focuses on helping CEOs and leadership teams understand the psychology behind growth, positioning, and decision-making. His work bridges the gap between marketing teams and the boardroom by translating strategy into clear, measurable business outcomes.

In this episode, Rich explains why many organizations struggle not because they lack ideas, but because they do not fully understand what drives customer decisions or how marketing strategy connects to revenue.

In this episode, you will learn:

→ Why behavioral science plays a critical role in modern marketing strategy
→ How leaders can align marketing decisions with business outcomes and revenue goals
→ What differentiates companies in competitive markets beyond product and pricing
→ How messaging and positioning influence customer perception and trust
→ Why predictable growth comes from systems, not isolated tactics

This conversation is especially valuable for founders, executives, and marketers who want to move beyond tactics and understand the deeper drivers behind sustainable business growth.