Cash Over Coverage: Rethinking Lab Payments in Healthcare

Описание: Are your patients frustrated by surprise lab bills or high out-of-pocket costs? You’re not alone! Traditional insurance billing often leads to confusion, stress, and lost trust.

Join me and Ryan L. Obermeier, Chief Commercial Officer at Evexia Diagnostics, for an insightful FB Live on how adopting a cash-labs model can simplify lab testing, improve transparency, and strengthen your patient relationships. We’ll also share practical tools you can use in your own practice to help patients understand the value and clarity of cash-based labs.

In this FB Live, you’ll learn:
✅ A transparent alternative: How cash labs offer an affordable, up-front option for patients with high-deductible plans.
✅ Big savings: Why cash lab pricing can be 50–80% lower than insurance-billed rates.
✅ Building trust: How to help patients avoid “non-covered” or “out-of-network” surprises.
✅ Simplified communication: Create a clear, patient-first process that emphasizes value and honesty.
✅ Practice-ready tools: Resources and communication strategies you can start using right away to guide patients through cash-based lab options with confidence.

🎥 Join us live to learn how shifting to a cash-labs model can elevate both your patient experience and your bottom line.

About Ryan L. Obermeier:

Ryan L. Obermeier has over 26 years of healthcare Sales and Business Development experience, specializing in revenue growth, service line deployment, and mergers and acquisitions. He excels in startup and fast-growth settings, mentoring teams and supporting clinics as they scale. Ryan enjoys partnering with healthcare leaders to help them exceed their goals.