How Sales & Marketing is Evolving | Market Insights | Nick Clydsdale, Jayde Pezet & Matthew George

Описание: Explore how property sales and marketing strategies are changing on the Gold Coast with industry experts Nick Clydsdale, Jayde Pezet, and Matthew George. From evolving buyer expectations to digital innovation and the role of AI, this Market Insights session breaks down the key trends shaping off-the-plan and completed apartment sales.

Key Takeaways:
Buyers are more educated and have specific requirements, making research and pre-market planning crucial.
Digital marketing allows for more trackable spend, but human interaction remains essential.
AI is useful for re-engaging old leads but cannot replace one-on-one conversations.
Market opportunities lie in smaller, efficient apartments and price points that meet evolving demand.

Whether you’re a developer, marketer, or property enthusiast, gain insights on how to adapt to the changing Gold Coast property market and position projects for success.

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00:00 Introduction and Round Table
01:26 Nick Clydesdale on Market Changes
03:07 Matt George on Buyer Education
05:06 Jade Paz on Gold Coast Evolution
07:08 AI in Real Estate Marketing
08:26 Future Market Trends and Strategies
16:18 Conclusion and Final Thoughts
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