Product vs Service Marketing: What Actually Matters (It’s Not the Difference)

Описание: What is the difference between product marketing and service marketing — and why is this the wrong question?

In this video, we break down a key concept: the real difference is not between products and services, but between selling a product and selling a solution.

You’ll learn:
— the real differences between product and service marketing
— why traditional “goods vs services marketing” is outdated
— how to sell outcomes instead of services
— how products become part of complex solutions
— why services are often systems, not standalone offers

⏱ Timestamps:
00:21 — Product or solution? The real difference
02:07 — Selling outcomes instead of services
03:42 — Product as part of a bigger solution
04:57 — Service as a system