When Branding Becomes a Parade of Pretend: How Trumpian Tactics Hijack Trust

Описание: The parade sponsors delivered a masterclass in optics over substance—none more so than the Trump-adjacent theatrics.
It was branding as spectacle: flags, slogans, red-meat messaging, all engineered for short-term emotional arousal, not long-term trust.

This is what happens when the playbook values visibility over value—when the idea of authenticity is weaponized instead of lived. The Trump-style approach isn’t just political; it’s a marketing tactic built on manufactured grievance, inflated identity, and performative populism.

It works—until it doesn’t. Because sooner or later, the gap between the brand and the reality becomes too wide to ignore.

Reminder for marketers: being loud isn’t the same as being loved.

#BrandTheatrics #OpticsVsAuthenticity #MarketingThatMatters