What’s Osborne Effect?

Описание: In 1980 when Osborne Computer Corporation was founded, it was the time when personal computers were 'the' next big thing.

They had released Osborne 1, an inexpensive portable computer and had in-built softwares, making it a fan-favourite among the buyers.

The company grew, the sales were enormous.

But the founder, Adam Osborne, did one mistake, he talked about the futuristic projects of the company (especially Osborne Executive)

When the consumers heard it, they halted the buying of Osborne 1 and waited for other products.

This led to the decline of sales of the current product. The inventory grew leading to a drop in the revenue.

Afterwards, the company tried its best to bring back the old magic but failed and had to fire employees and disappoint the investors ultimately going defunct in 1985.

This is called the Osborne Effect, which makes marketers understand the importance of product release date.