How to Write a LinkedIn “About” Section That Gets People to Click “See More”
Автор: Brightside | Careers Unfiltered
Загружено: 2026-02-17
Просмотров: 29
Описание:
Your LinkedIn About section is one of the most underleveraged areas on your profile.
Most people either ignore it, treat it like a résumé summary, or write something so vague it says nothing. But when a recruiter, hiring manager, or potential client clicks on your profile, this section often determines whether they keep reading.
In this video, I walk you through the exact framework I use with clients to write an About section that is clear, strategic, and engaging.
You’ll learn:
• How to write an opening hook that earns the “See More” click
• How to clearly explain what you do and who you help
• How to weave in your “why” and values naturally
• How to add proof without sounding braggy
• How to showcase your leadership or working style
• How to use keywords without forcing them
• How to close with a strong call to action
Your About section should not sound corporate or robotic. It should sound like you—on your best day—and make it easy for the right people to understand your value.
If you’d like help applying this framework, I’ve included additional examples and a fill-in-the-blank worksheet to get you started.
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