How Uniqlo is killing Zara & H&M's Fashion Empire | Hindi

Описание: In the fashion industry, the golden rule has always been speed. Giants like H&M and Zara built empires on "Fast Fashion" launching thousands of designs to capture fleeting trends. But one Japanese brand challenged this entire model by deciding to be "boring."

Today, while H&M struggles with operating margins of 7.4%, Fast Retailing (Uniqlo) boasts a massive 16% margin and a valuation crossing $17.5 Billion. How did a brand selling the same T-shirt for 20 years overtake the trendsetters?

In this video, we decode Uniqlo’s "Secret Playbook." We break down the unit economics, the "Death Spiral" of unsold inventory that plagues fast fashion, and the tech-driven strategy that allows Uniqlo to generate a staggering ₹132 Crore per store in India.

We also discuss the psychology of "Cost Per Wear" and why the Indian consumer is shifting from "cheap" to "value."

🔗 Sources & References: Unsold Inventory Report: https://www.nytimes.com/2018/03/27/bu...

👇 Discussion: What is your "Cost Per Wear" calculation? Would you rather buy three ₹500 shirts or one ₹1,500 Uniqlo piece? Let me know in the comments!

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Praver Saxena is a serial entrepreneur and the CEO of a successful bootstrapped D2C brand in India, with over 2 years of hands-on experience leading and scaling businesses. Before building his own venture, Praver spent 8 years as a consultant with top firms like Deloitte, PwC, and EY, helping global clients solve complex business problems.

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This video has been made with good thinking for education, whose content has been made after very deep research on the internet itself. We apologize if any facts or data are incorrect.
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