The Ridiculous Engineering Of Short Form Content

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The satisfying satisfying satisfying satisfying most satisfying interface in the world isn't satisfying by accident. Every day we collectively watch over 616,000 years of content through shortform feeds — and every pixel, every animation curve, every micro-interaction is engineered with surgical precision. From custom physics engines that make 3AM scrolling effortless, to psychological principles like Unit Bias and Chronoception that make you lose track of time, to a real-time algorithm that updates faster than you can finish watching a single video. Three layers make this all work, and only one of them is what you can actually see. Keywords: shortform video, TikTok algorithm, Instagram Reels, YouTube Shorts, UX design, UI design, feed design, scroll psychology, recommendation algorithm, Monolith, engagement design, design patterns, content creation, attention economy, tech psychology

🖖 Hey! I'm Enrico and on this channel I go behind the scenes of the design and psychology and stories behind the tech you use everyday

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Written by Enrico Tartarotti
Produced by Enrico Tartarotti and Bartek Malinowski
Editing by Seequence


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