Games Industry M&A: Keys to Success with Chris Petrovic (Zynga, Kabam)

Описание: Chris Petrovic joined Zynga as SVP and Head of Corporate Strategy, M&A, and Business Development all the way back in March of 2016 when Zynga stock was $1.88.

Since Chris joined, basically ALL of Zynga's growth has come through mergers & acquisitions and helped drive increased share value to today's price of ~$8.70.

During his time at Zynga, Chris oversaw the acquisitions of: PuzzleSocial, Harpan, Gram Games, Small Giant, Peak Games and most recently Rollic Games.

Prior to Chris' involvement, Zynga had not been so successful at M&A.
What were the changes made at Zynga to help increase success?
What are key lessons learned and keys to success?
What should game companies look for when doing acquisitions?

Speakers:
Host: Joe Kim
Host: Eric Kress,   / erickress  
Chris Petrovic,   / chrispetrovic  

0:00 Start Here!
2:08 Corporate Strategy &M&A vs. Bus Dev
3:51 Chris Petrovic's Career Track
9:05 Zynga's Turnaround Under Frank G.
11:51 Zynga's Shift in M&A Strategy
19:20 Comments on Earn-out Structure
21:48 Synergies/Value from Acquisition
38:03 Who's Left To Acquire?
40:55 What To Look For in M&A Targets
45:43 Studios: Advice On What Not to Do
47:40 Zynga: IDFA, X-Platform, PC/Console
53:27 What's Next for Chris Petrovic?
56:44 Who Buys Tactile?

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