Money in the Mail | How to Use Direct Mail to Get More Clients | Inside BS Show 823

Описание: In this episode of The Inside BS Show, Dave Lorenzo reveals two powerful and low-tech tools that can dramatically increase your connection rate with prospects: a monthly newsletter and handwritten note cards. He explains how these simple mail-based methods create familiarity, build trust, and ultimately make your outreach more effective.

If you're in sales or you lead a team of professionals who need to build relationships, this episode delivers tactical value you can implement today.

Key Topics Discussed:
-- Why cold calling fails and how direct mail creates context
-- The anatomy of a successful monthly newsletter
-- How to make your message stick with repetition and physical presence
-- Why handwritten note cards are a secret weapon for client loyalty and referrals
-- A proven system: Send a newsletter monthly, a handwritten note quarterly, and call monthly

Real-World Examples:
Ben Williams, a lawyer from Rosenberg & Estis, uses a monthly legal newsletter with success stories, deadlines, and educational content to stay top of mind with clients and prospects.

Dave demonstrates the power of a handwritten thank-you note and shares five reasons this old-school tactic drives results.

Call to Action:
Use mail to stand out. Here’s your action plan:
-- Create and send a printed newsletter every month.
-- Write four handwritten notes a year to each key client or referral source.

Call Dave Lorenzo (305) 692-5531