What is it like to be a RUNNING Footwear Designer?

Описание: This episode is a behind-the-scenes look at running shoe design and production. Matt & Nathan are joined by special guest Richard Kuchinsky, founder of Directive Collective and an expert in footwear design and development. They explore an array of topics–from defining industrial design and the significance of consultants in the footwear industry to Richard's proudest project with The Directive Collective, this is an inside look at the shoe design process from initial sketches to the finished product. Delving deeper, they discuss the factors influencing shoe pricing and the emerging trends Richard foresees in the ever-evolving footwear landscape. Additionally, they examine the categorization of running shoes, the pivotal role of comfort and "feel" in selecting the right shoe.

About Richard Kuchinsky

Richard Kuchinsky, a runner and running shoe designer, is the Founder and Owner of The Directive Collective - a full-service design footwear design consultancy. A 4x Boston Qualifying marathoner, Richard has an extensive experience of 20+ years in the footwear industry, and has driven the creative design and development process for global brands, focused on design DNA and strategy. The Directive Collective provides complete footwear design solutions from concept to commercialization including technical design and development and specializes in performance running and innovation.

Learn more at https://www.directivecollective.com/
Visit DC at   / directivecollective  

Chapters

0:00 - Intro
5:20 - Defining industrial design
10:44 - The role of consultants in the footwear industry
13:16 - What is The Directive Collective?
19:50 - The project Richard is most proud of
22:12 - The shoe design process: from sketch to final product
29:48 - The time horizons for creating a shoe
37:16 - What goes in to shoe pricing?
45:38 - The trends Richard sees coming in the footwear industry
49:22 - How Richard would categorize the variety of running shoes
55:09 - The role of comfort and "feel" in shoe selection
1:03:14 - What's next for shoes?
1:06:02 - Richard's all-time favorite shoe
1:08:02 - Wrap-up

Find our reviews and features at https://www.doctorsofrunning.com/

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