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Former KFC executive Warren Liu on KFC's secret of success in China
Автор: INSEAD
Загружено: 2012-08-28
Просмотров: 15920
Описание: If there were just a few things that China has wholly embraced from the West, it would be their love for Kentucky Fried Chicken, or KFC as it is more commonly known. In 1987, the fast-food operator opened its first outlet near Tiananmen Square in Beijing. Then came 2,000 other outlets, which sprung up across China within the next 20 years -- a phenomenal achievement by any standard.
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