Is Amazon FBA Still Worth It in 2026? (Honest Breakdown)

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Timestamps:
00:00 - Intro
00:29 - The Rise in Amazon Competition
01:31 - Experienced Sellers vs Rookies
02:14 - Tightening Margins & Base Hits Strategy
03:51 - Boosting Margins by Going Brand Direct
05:14 - 2024 Brand Restrictions Explained
07:04 - How to Bypass Brand Restrictions
08:24 - Private Label is Tougher Than Ever
10:02 - TikTok vs Amazon for Private Label
11:13 - High Upfront Costs of Private Label
11:54 - Amazon Fee Increases Every Year
13:59 - Amazon’s Massive Market Share
15:04 - Power of Wholesale Model
17:17 - Brand Direct = Big Opportunity
19:01 - Supplier Relationships Compound
21:21 - Why Wholesale is Low Risk
22:30 - Using AI to Boost Your Business
24:49 - Amazon Rewards Consistency
27:00 - 2026 Success Playbook