Can data analysis and algorithms alone be trusted to deliver optimised revenue performance?

Описание: Hotel Revenue Management is the art and science of selling the right product, to the right customer, for the right price, through the right channel, at the right time. A relatively easy phrase to coin but balancing that equation to consistently optimise occupancy at the right yield involves complex data analysis and precise decision making. A combination of AI and people is best applied to optimise. The subject was discussed in detail at the H&C News Roundtable in Partnership with HotelPartner.