Building Brand Loyalty in the Asian Market [Customer Loyalty Minutes]

Описание: Asia - and China in particular - is swiftly overtaking the West in terms of size and relevance of its market. However, the asian audience is still new to brand loyalty, giving you an opportunity to establish a presence.

In this episode of Customer Loyalty Minutes, Zsuzsa Kecsmar - CMO and co-founder of Antavo - hosts a video interview with Joanne Yulan Jong - founder of Yulan Creative and author of the Fashion Switch book - asking her about the go-to way for building brand loyalty in Asia.

How to build loyalty in the Asian market
0:00 Introduction
01:00 The Asian market is still exploring brand loyalty
02:27 Asian customers are still on a journey of discovery

Four traits of the Chinese customer
02:55 There is an extremely strong digital mindset
03:21 The audience craves novelty
03:53 Customers are cautious of which brand they trust
04:47 Selling through retailers is one way to start

Brands and platforms to use on the Chinese market
05:34 Burberry succeeded in Asia via omnichannel
07:25 Kaola.com: cross-border trading platform
08:02 Little Red Book: social ecommerce app
09:02 LOOK: influencer marketing platform

Naturally, building brand loyalty requires the right tools. Check out this article to learn more about the features that could actually grab the attention of Chinese customers: https://antavo.com/brand-loyalty-china/

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Or learn more about Antavo and customer loyalty? Check out our website: https://antavo.com/

#Customer Retention #AsianLoyalty #LoyaltyProgram