How Bots Steal Your Digital Ad Budget | Rich Kahn, CEO of Anura on the Talk Commerce Podcast

Описание: Ad fraud is draining digital marketing budgets faster than most advertisers realize. In this episode, Rich Kahn, CEO and co-founder of Anura, breaks down how invalid traffic and bot fraud silently steal ad spend and destroy marketing ROI.

You’ll learn how bot traffic infiltrates digital advertising platforms, why 25% of traffic can be fraudulent, and how organized bot farms mimic real users. Rich explains the difference between good bots and bad bots, why CAPTCHA is no longer effective, and how modern fraud detection protects advertisers from click fraud and fake traffic.

We also explore how ad fraud impacts Google Ads, programmatic advertising, affiliate marketing, and high-traffic events like Black Friday. Rich shares how Anura analyzes hundreds of data points to identify real users, mitigate fraud, and help brands regain control of their digital marketing performance.

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0:00 Introduction to Talk Commerce & Rich Kahn
0:12 Rich Kahn’s Role as CEO and Founder of Anura
0:36 Using EOS to Scale and Structure the Business
1:37 A Quick Dad Joke Before Talking Bots
2:09 What Bots Are and How They Steal Ad Spend
3:08 How Ad Fraud Works in Google Partner Networks
5:21 Cheap Traffic, Click Fraud, and Fake Audiences
6:13 Good Bots vs Bad Bots Explained
7:53 AI Bots, LLM Scraping, and Impersonation Risks
9:37 Bot Farms, Click Bots, and DDoS Attacks
10:51 Why CAPTCHA No Longer Stops Bots
12:31 How Anura Detects Bots Using 800+ Data Points
14:03 Deploying Bot Protection Before Black Friday
14:39 Free Trial, Fraud Calculator, and Closing

#AdFraud #InvalidTraffic #DigitalMarketing #ClickFraud #Cybersecurity