Edward Bernays (Psychology of Mass Manipulation)

Описание: Edward Bernays wrote Propaganda, an influential book written in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Bernays wrote the book in response to the success of some of his earlier works such as Crystallizing Public Opinion (1923) and A Public Relations Counsel (1927). Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality. Walter Lippman was Bernays' unacknowledged American mentor and his work The Phantom Public greatly influenced the ideas expressed in Propaganda a year later. The work propelled Bernays into media historians' view of him as the "father of public relations."

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Edward Bernays, often referred to as “the father of public relations,” in 1928 published his seminal work, Propaganda, in which he wrote

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, and our ideas suggested, largely by men we have never heard of…. It is they who pull the wires that control the public mind.”

As an example

"Torches of Freedom" was a phrase Bernays coined and used to encourage women's smoking by exploiting women's aspirations for a better life during the early twentieth century first-wave feminism in the United States. Cigarettes were described as symbols of emancipation and equality with men. The term was first used by psychoanalyst A. A. Brill when describing the natural desire for women to smoke and was used by Edward Bernays to encourage women to smoke in public despite social taboos. Bernays hired women to march while smoking their "torches of freedom" in the Easter Sunday Parade of 31 March 1929, which was a significant moment for fighting social barriers for women smokers.

https://en.wikipedia.org/wiki/Propaga...)

Check Out the Book: http://www.whale.to/b/bernays.pdf

How One Man Manipulated All of America
https://www.freedominthought.com/arch... Edward Bernays

https://en.wikipedia.org/wiki/Edward_...

The manipulation of the American mind: Edward Bernays and the birth of public relations
https://theconversation.com/the-manip...

Propaganda by Edward Bernays

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