Extra Marital Affairs in India | Business | Sarthak Ahuja

Описание: I’ll tell you something absolutely shocking about extramarital affairs in India that completely contradicts what most experts believe.

We always assume that metros like Delhi and Mumbai would have the highest rates of adultery, but the data from extramarital dating apps tells an entirely different story.

Gleeden is an app for extra-marital dating, and when they looked at their data, they found that the city with the most number of extra-marital affairs is actually Bangalore… followed by Mumbai, Kolkata, Delhi and Pune.

And if you thought metro cities have this Western culture, you wouldn’t believe how multiple studies suggest that people from rural India have more number of intimate partners than those in the metros.

The cities with the most growth of sign ups on Gleeden are from Jaipur, Chandigarh, Lucknow and Patna – where these products are growing at 3X the rate of the metros.

As 60% of Gleeden’s users are reported to be from tier 2 and tier 3 India… it is believed that because people from such towns are more surrounded by joint families and social customs, they get more attracted to such products that give them a sense of breaking free from social norms…

And if you think this is just men, a survey from NHFS in 2019 showed that in 11 states of India, women had more intimate partners than men… where Rajasthan had the highest number of women who had on an average 3.1 sex partners as against the 1.8 for men.

I wouldn’t recommend it, but clearly, the largest market to build a dating app in India is for people in tier 3 India, aged between 30 to 45.

Better still, one should focus on building a business in communities and ethical companionship for more people to feel included and loved.
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A Chartered Accountant with about 10 years of experience in areas of Tax Advisory, Startup Consulting, Fundraising, Audits, Deal Advisory, Business Modelling and contract CFO services.
Winner of the ISB Young Leader Award 2017 and the Best All Rounder, PGP Class of '17, Sarthak has also been published about in the leading financial newspapers such as The Financial Express as possibly the youngest Indian to have completed the courses of CA, CS and CMA along with a graduate degree in Financial & Investment Analysis from University of Delhi, all by the age of 23 years