How are you engaging the consumers? | Tarun Jha | Back to Basics | Ep-5 | IBB

Описание: Icons Behind Brands presents the 5th episode of Back to Basics, an exhilarating video talk-show series, celebrating the tales of accomplishment, marketing challenges, and learnings of sensational CMOs of acclaimed global brands.

The series focuses on the industry’s perseverance during the pandemic by pivoting from complex ideas to basic ones like authentic communication, implementing no hard-sell policy, and showing empathy towards the consumers.
12 stupendous interviews of 12 distinct CMOs with 12 brand stories of exclusive future marketing strategies. This series is bound to be a thrill, delight, and a metamorphic experience for any aspiring marketeer, entrepreneur, or start-up owner.

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Icons Behind Brands is an electronic magazine, which features pioneers, icons, and eminent individuals who have achieved enormous success in their domains and established themselves or their organization as a great brand. They are the valiant spirits of the industry with the expertise of numerous years in Branding, Marketing & Presenting.

Often regarded as a man of flair, Tarun Jha has been associated with Skoda Auto India since 2008 and in 2012, he became the first Asian to be hired for the International Marketing Team, at the Headquarters of Skoda, in Prague with a background of working in developing market of diverse countries and environments.
He has worked with illustrious advertising agencies like Mudra Communications Ltd. and Ogilvy and Mather.
Tarun Jha had made a glorious start with Mahindra and Mahindra, a mammoth name in the automobile industry before his alliance with Skoda Auto India.
In 2015, Tarun Jha arrived back in India with a wonderful mix of wide culture, global market, and wide marketing portfolio.

In an extensive interview with the Editor-in-Chief of Icons Behind Brands, Devleena Neogi, Skoda Auto India Head of Marketing, Tarun Jha reveals the marketing strategies adopted by the Automobile industry to combat the prevailing pandemic.
Meet the stunning Devleena Neogi, a brand, and marketing strategist specializing in curating marketing campaigns for large companies.
Devleena has acquired 12 years of work experience and 12+ years of entrepreneurial journey.
She is the Editor-in-Chief of Icons Behind Brands and also the co-founder of an Advertisement Start-up named Ginger Media Group.
Devleena has worked for brands like Book My Show, Brigade Group, Rohan Builders, Uber, OYO, Hotstar, and mega-blockbuster movie Baahubali 2 in their marketing strategies.
Devleena is actively connected in Start-up Ecosystem like Head start - Women Entrepreneur’s (WE) initiative, SLP - Global Start-up Leadership Program, IIM-B - NSRCEL GS10K Program, and also part of ISB Mohali - GS Ambassador program.
Her experience working with clients from various domains has given her a distinguished ability to recognize deep marketing pain points, prognosticate difficulties, derive insights, design marketing mixes, and devise strategies for brands.

Get ready to embark on this enthralling journey of profoundly exhilarating real-life anecdotes of prominent entrepreneurs who have contributed significantly to society during the time of uncertainty with Back to Basics, a venture of Icons Behind Brands with our host, Devleena Neogi.

In the upcoming episode, we will witness yet another stalwart of the Industry, Gaurav Mehta, Chief Marketing Officer, Zupee. Keep watching Back To Basics, a video talk-show series, an initiative of Icons Behind Brands.
Get an insight into their thoughts!
Stay tuned for our new video talk-show series “Marketing Today and Tomorrow” & “Simplifying Martech”.

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