Inside the Rolls-Royce Factory: How the 1998 Silver Seraph Was Hand-Built with Perfection

Описание: Tour the Rolls-Royce factory floor...
“Strive for perfection in everything you do.” That timeless directive from Sir Henry Royce continued to shape the Rolls-Royce's philosophy well into the late 1990s and early 2000s. While most of the automotive world had adopted fast-paced, robotic production methods, Rolls-Royce remained committed to traditional craftsmanship. Assembly at Crewe was not driven by speed nor volume, but by precision and pride. Each vehicle was treated as a bespoke creation, shaped by skilled hands and expert judgment at nearly every stage. Automation was used selectively, and the heart of the process remained deeply human.

Within this carefully designed environment, a 1998 Rolls-Royce Silver Seraph came to life. As a pivotal transitional model—marking both the end of the Vickers era and the dawn of BMW’s influence—each car was assembled with meticulous care. The process began with the installation of the instrument cluster and hydraulic systems, followed by detailed under-hood assembly. Interior craftsmanship included cutting fine textiles using a trim buck, machine-stitching the seats, and hand-sewing leather around the steering wheel. Final stages focused on fitting interior trim pieces and perfecting cabin finishes before the completed Silver Seraph advanced down the line. This seamless fusion of old-world skill and modern engineering exemplified Rolls-Royce’s enduring pursuit of perfection.

00:00 - 01:36 - General assembly - Man installs instrument cluster (dashboard)
01:36 - 01:50 - Two men install hydraulic fluid reservoir
01:50 - 03:05 - Man works under the hood, continues assembly
03:05 - 05:25 - Men prepare textile materials for cutting
05:25 - 07:35 - Using industrial jig for textiles aka “trim buck”
07:35 - 08:34 - Woman sews seat trim
08:34 - 10:31 - Man hand sews steering wheel trim
11:11 - 12:03 - Interior hand trimming
12:05 - 12:23 - Silver Seraph on assembly line 
12:23 - 12:29 - Under the hood of a Silver Seraph

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