The Real Reason Temu is So Cheap (It’s Not a Sale)
Автор: Max Evans — Business Rewired
Загружено: 2026-02-13
Просмотров: 133
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Temu went from “never heard of it” to flooding America with bright orange bags—offering deals that feel physically impossible. But once you open the app, it stops feeling like shopping and starts feeling like a slot machine built to keep you tapping “add to cart.”
In this video, we break down the real business model behind Temu: how the Pinduoduo blueprint turned commerce into a dopamine game, why they can afford to lose money on orders, and what they may be extracting that’s far more valuable than your $20 checkout.
Then we zoom out to the bigger damage: the de minimis loophole that lets millions of packages slide into the US with minimal friction, the pressure this puts on local businesses, and the disposable, plastic-first world this model is training us to accept.
If you’ve ever wondered why Temu can sell “$2 headphones with free shipping,” here’s the uncomfortable answer—and why the cheapest product in the whole deal might be you.
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