Insights on Sabah Business Events Bootcamp by Noredah Othman, CEO of Sabah Convention Bureau

Описание: In this video, Noredah Offman, Chief Executive Officer of Sabah Convention Bureau (SCB), shares insights following the inaugural Sabah Business Events Bootcamp, a milestone initiative in strengthening Sabah’s business events ecosystem.

Organised in collaboration with the Sabah International Convention Centre, Gaining Edge, and the International Congress and Convention Association (ICCA), the bootcamp brought together participants from multiple ministries, professional bodies, and the hospitality sector, reflecting the highly collaborative nature of business events.

The programme was designed to deepen understanding of the strategic value of hosting business events and to equip stakeholders with practical skills to develop competitive bids. As highlighted by Noredah, successful bids are collective achievements that drive knowledge transfer, economic impact, and long-term community development. Business events are not merely an expense, but a strategic economic enabler and a platform to position Sabah as a capable global host.

This initiative forms part of SCB’s broader commitment to professional development, capability building, and elevating Sabah’s readiness as a world-class destination for business events. Through continued collaboration and targeted capacity-building programmes, SCB aims to strengthen stakeholder alignment and unlock sustainable growth for the state.

📍 BE in SABAH 2026 | 4–5 February 2026