The Green Room - "Gerard McAllister on Brand, Strategy & Small Business Growth " Ep 9.

Описание: In this candid, engaging podcast - THE GREENROOM EPISODE 9, Gerard McAllister opens up about his journey from growing up as one of eight brothers in the Latrobe Valley to founding Assertive Marketing.

Dive into stories of his European travels, love for history, lessons in leadership, and bold career pivots—from power stations and personal training to pioneering renewable energy marketing.

This episode unpacks the psychology behind branding, the power of storytelling, and the grit needed to build a niche agency. Whether you're a small business owner, a marketer, or just love a good life story, Gerard’s wisdom will leave you inspired and entertained.

⏱️ Chapters
00:00 - Introduction & Travel Stories
10:00 - Castles, Cathedrals & History Buff Insights
20:00 - Leadership Lessons from Family & Sport
30:00 - Early Education & Discovering Marketing
40:00 - Quitting Uni, London Life, & Early Career Jobs
50:00 - The ConX Trains Project & Digital Marketing Origins
1:00:00 - Redundancy, Personal Growth & Cold Calling
1:10:00 - Starting Assertive Marketing & Finding a Niche
1:20:00 - Working with Renewable Energy Clients
1:30:00 - Small Business Strategy, Branding & Execution
1:40:00 - Final Thoughts, Impact & Legacy


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