Ep.180 Smart Marketing Strategies That Actually Pay Off w/ Madison Hollimon

Описание: Struggling to understand why your ads aren’t converting—or why your marketing dollars don’t seem to be producing real results? In this episode of Your Business On Purpose, Dawnette Palmore sits down with marketing expert Madison Holloman, founder of Mad Marketing House, to break down what actually drives a strong return on ad spend (ROAS) in 2025.

Madison has managed over $1 million in ad spend and helped clients generate more than $50 million in revenue through intentional content, smart targeting, and consistent marketing strategy. Whether you’re a service provider, product-based business, or scaling entrepreneur, her insights will help you understand how to stop wasting money and start building a marketing system that performs.

What You’ll Learn in This Episode

• Why most small businesses don’t see results from their ads
• The difference between boosting posts and running real ad campaigns
• How to stretch a small marketing budget and still get traction
• Why service-based businesses require longer sales cycles
• The content types that convert best right now
• How consistent, high-quality content drives long-term ROI
• Practical steps you can start implementing today

About Today’s Guest: Madison Holloman

Madison is the founder of Mad Marketing House, a full-service social media and marketing agency specializing in content creation, branding, and paid advertising. With over 1,000 businesses served and more than a decade of experience, she brings clear, actionable guidance for business owners who want to grow sustainably and strategically.

Connect with Madison:
Website: madmarketinghouse.com
Instagram: @madmarketinghouse

Connect with Your Host: Dawnette Palmore

Website: yourmoneyonpurpose.com
Instagram: @yourmoneyonpurpose
LinkedIn: @DawnettePalmore
YouTube: @yourmoneyonpurpose

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