The Secret Power of Home Staging: 6 Minutes vs. 45 Minutes! | Best of Raleigh Ep. 74

Описание: Unlock the secrets of selling your home faster and for more money.
In this episode of The Best of Raleigh, Gretchen Coley sits down with Alex Iordanou, founder of Dwell Proper, Raleigh’s newest luxury staging and interior design company.

Discover how staging increases buyer emotion, boosts time spent in the home from 6 minutes to 45 minutes, and can raise offers by 1–5%. Alex also shares upcoming 2025 interior design trends, the rise of color, texture, luxury staging, and what homeowners can expect when working with a professional designer.

📍 Visit Their Website: https://www.dwellpropernc.com/
🎧 New Best of Raleigh episodes every Friday!

Whether you're selling, designing, or building—this is a must-watch.

00:00 – The shocking stat: 6 minutes vs. 45 minutes in staged homes
00:14 – Welcome to The Best of Raleigh
00:33 – Can staging really help you sell for more?
00:40 – Introducing Dwell Proper
01:02 – Meet founder Alex Iordanou
02:00 – Launching a luxury staging company in Raleigh
03:40 – Alex’s background and move into design
04:48 – Why she launched Dwell Proper
05:26 – Balancing motherhood and entrepreneurship
06:31 – Building the Dwell Proper team and warehouse
07:30 – Why having everything in-house matters
07:34 – The services: Vacant vs. occupied staging
08:44 – What occupied staging really means
09:30 – Why staging sells homes faster + real stats
10:02 – Dwell Proper’s unique value proposition
10:42 – Luxury staging for high-end homes
11:22 – New furniture lines and design sources
12:07 – Upcoming design trends (color, texture, pattern)
13:31 – Warmer tones & stains returning
14:25 – Wallpaper as a design statement
15:37 – How Dwell Proper approaches vacant staging
16:11 – Furniture trends buyers love now
16:40 – Wallpaper on ceilings & creative applications
17:12 – Where to find Dwell Proper
17:46 – Final thoughts and inspiration for entrepreneurs
18:20 – Outro: New episodes every Friday

Connect with Gretchen & The Coley Group ↓
📲 Call or Text us: 919-891-6930
📩 Email: [email protected]

Thinking of moving to Raleigh North Carolina?
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