The GTM Strategy for B2B Rewritten: AI, Agents, and Demandbase 4.0 | OnBase Podcast

Описание: What if the traditional B2B go-to-market (GTM) strategy playbook is holding your company back?

In this episode of The OnBase Podcast, Demandbase CEO Gabe Rogol joins host Chris Moody for a deep dive into the future of B2B marketing and sales and B2B GTM Strategy, powered by AI, agents, and strategic alignment.

Gabe unpacks the shift from legacy ABM to Agent-Based Go-To-Market, explains why leads and last-touch attribution are outdated, and shares why the real unlock for growth isn’t just efficiency—it’s expansion.

🧠 What you’ll learn in this episode:

-What “Demandbase 4.0” really means

-Why the future is assisted automation, not full autonomy

-The biggest myths about SDR replacement

-The critical role of trust and data integrity in modern GTM

-Why aligning around pipeline creation is the new growth lever

💡 Whether you're in marketing, sales, ops, or product, this episode will change how you think about the next generation of GTM strategies.

🔔 Subscribe for more insights from industry leaders and GTM innovators.

🎧 Listen on Spotify | Apple Podcasts | YouTube | wherever you get your pods:

Spotify: https://open.spotify.com/show/7Hwa9es...

Apple: https://podcasts.apple.com/in/podcast...

Website: https://www.demandbase.com/podcasts/o...

👇 Drop a comment and tell us: What part of the GTM playbook do YOU think is obsolete?

#demandbase #b2b #aiinmarketing #aiagents #gotomarketstrategy #abm #salesinnovation #salesdevelopment #marketingleadership #onbasepodcast