How I Built A £7 Million Events Business From £1000 - Ben McCarthy

Описание: In this episode of ‘We Built This Business’ we talk with Ben McCarthy from Premier Events.

Ben McCarthy shares his journey from a university disco DJ to building a multi-million-pound full-service event agency. Learn how he embraced risks, adapted during the pandemic, and scaled Premier Events to a team of 40+.

HIGHLIGHTS

00:00 Intro
00:28 Filming From Premier’s Podcast Studio – What’s the Setup?
01:34 What Is Premier Events Today?
02:14 How Ben Turned £1,000 into a Thriving Business
06:15 Balancing University and Business: How Ben Prioritized His Goals
09:40 The Early Years: Hiring and Scaling While Operating from a Garage
12:30 When Did Ben Realize His Business Was Scalable?
15:10 The Financial Risks of Scaling Up – Moving to a 7,000 Sq. Ft. Unit
17:22 Why Premier Events Chose to Own All Their Equipment
20:40 How Did COVID-19 Impact Premier Events?
23:26 Creating a Virtual Studio During the Pandemic – Was It a Gamble?
26:30 How Premier Managed High-Profile Virtual Events for NATO and the EU
29:05 Emerging from COVID with New Revenue Streams
31:22 The Birth of Premier Woodshop – Why Expand Into Fabrication?
35:10 Scaling the Woodshop: Risks and Rewards of Investing in Growth
38:40 Ben’s Risk Appetite: Maxing Out Five Credit Cards for Dancefloors
42:00 Lessons Learned from Taking Big Risks
43:50 Building a Team of 40+: Hiring for Expertise and Vision
46:15 Why Ben Stepped Away from Clients to Focus on Marketing
48:05 The Power of Brand: Premier’s Marketing Strategy
50:20 What’s Next for Premier Events?

PODCAST INTRODUCTION

Daniel Osullivan invites business owners and industry experts onto the We Built This Business Podcast to discuss how they have built their business.
We discuss how they started, their business challenges, successes, failures and everything in between.
Running a business is hard work so why not learn from business owners who are currently building or who have built a business.

VALUABLE RESOURCES

Guest Website - Guest Website – Premier Events - https://www.premier-ltd.com

Host Website – We Built This Business - https://webuiltthisbusiness.co.uk

PODCAST SPONSOR

Team Building Experiences are a nationwide team-building company who are experts in Keeping Things Fun for companies. With a wide range of mobile events such as Game Shows, Sports Days, Crystal Challenge, and more, there is something for every company.

Visit Team Building Experiences and quote PODCAST15 to receive 15% off your next team-building event.

Team Building Experiences Website - https://bit.ly/tbe-pod
Offer Code – PODCAST15

EPISODES TO CHECK OUT NEXT

Episode 4 - How I Built a £6 Million Revenue Print and Promotional Business by The Age of 24 - Taylor Tassie
Episode 5 - How I Built a Global Tech Events Business and Thrived in the Pandemic - Johnny Edser
Episode 6 - How I Built a Digital Marketing Business and How I Exited - Alex Minchin

ABOUT THE HOST

Daniel Osullivan is the CEO of The Experience Specialists Group we have brands in the events, entertainment and media industries including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions.

CONNECT & CONTACT

Daniel Osullivan
Daniel Osullivan Linkedin Page -   / daniel-osullivan-70452028  
Email: [email protected]

We Built This Business
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Podcast Linkedin Page -   / we-built-this-business-podcast  
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Facebook Page – We Built This Business Podcast

DONATION

Every week that we release an episode of We Built This Business, we donate £10 to the British Heart Foundation. Help us make a difference: British Heart Foundation - https://www.bhf.org.uk/