ETAuto Unplugged: Understanding Rural Market.
Автор: ET Auto
Загружено: 2023-09-15
Просмотров: 537
Описание:
In the first episode, Shashank Srivastava, Senior Executive Officer- Sales & Marketing, Maruti Suzuki, talks at length about a critical area that is very close to the auto industry – Rural Markets. He shares marketing tips for rural areas, his perspective on how the customer expectations have changed over the years, insight on how the basic definition of rural has evolved at various levels, and more.
Srivastava also gets candid and shares his professional journey recalling how he first developed interest in the automotive world. He walks us through his drive of over three decades and shares everything starting from interesting anecdotes, shocking incidents, trade secrets that fuelled his success and the challenges and triumphs he encountered while building a certain business from the ground up.
Watch the full episode here:
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