SaaS Landing Page Copywriting: Pain-Driven Copy + Two Other Factors to Drive Demos and Signups

Описание: The average SaaS landing page conversion rate is 2.35%

Seems super low, right?

How can we improve that to 7, 8, or even 10%+?

The answer: Through creating great copy and landing pages.

The average SaaS landing page includes:

Sub-par copy with the wrong messaging
Layout, design and visuals that don’t allow potential customers to visualize their problem being solved
These pages are often overly focused on features, are way too technical, and are jam-packed with jargon that prospects simply don’t understand.

SaaS companies generally fail at copywriting efforts for the following reasons:

They try to build the copy in-house, lacking an experienced B2B SaaS copywriter, and end up focusing only on the features and technicalities of the product rather than the prospect’s problems and desired outcome.

They lack an in-house copy and content team and attempt to outsource the creation of the pages for low rates with inexperienced copywriters which results in low-grade output.
They re-use an existing page template and throw together some marketing image assets that don’t actually help the prospect visualize the problem being solved and the desired outcome.

Writing great copy that actually converts combined with the right design is a necessity for success.

If you focus on one single thing this quarter – improving landing page copy and design – I can nearly guarantee you’ll see a drastic improvement in conversions of demos and trial sign-ups.

Assuming you have already a solid flow of best-fit traffic being generated, it’s a no-brainer to build landing pages that convert before focusing on generating more traffic via other channels.

Are your landing pages sub-par?

If you’ve made it this far and you’re still following along, you probably think it does.

Want to learn more? Check out our templates at https://www.rocktherankings.com/