Attribution Training: Driving Growth Through Measurement Models
Автор: Hangouts On Air
Загружено: 2017-05-29
Просмотров: 231
Описание:
The average person clicks on about four different Search ads before converting. Last-click attribution, the default choice in AdWords, ignores three out of those four potential search clicks. As devices multiply and consumer journeys fragment, it’s crucial for our clients to understand which of those clicks are the most impactful so you they invest to grow their businesses.
Keeping this in mind, we are coming forward with a training for our agencies to run them through the Data-driven attribution model which relies on Google’s machine learning technology to determine how much credit to assign to each click in the user journey. This training is scheduled for May 30th, 2017 between 1pm and 2pm AEST.
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