Signals, Not Noise: How Founders Can Become the Obvious Choice in Their Category - Sabrina Runbeck

Описание: Strategic credibility is what turns a strong health tech product into a clear yes for buyers, investors, and health systems.

In this episode, Sabrina Runbeck, a healthcare media strategist, explores why innovative founders often remain invisible and how to become an obvious choice in a crowded market. She explains how many leaders mistake credentials for credibility, getting stuck in a “hyper-achiever” loop of collecting titles instead of demonstrating real market impact. Sabrina also highlights common startup gaps, including weak go-to-market focus, unclear positioning, and teams strong in science and tech but light on business execution.

She introduces an inside-out model for visibility and growth that begins with product strength, then builds human capital and culture, followed by social capital and consistent messaging. This includes alignment across decks, LinkedIn, websites, and outreach, with a focus on signals over noise, because impressions only matter if they lead to conversations and conversions. The discussion also addresses additional barriers faced by women founders and founders of color, emphasizing self-awareness, authentic leadership, and choosing the right arenas for visibility.

Sabrina shares how initiatives like the Health Tech Impact Awards provide third-party validation, coaching, and structured visibility that help accelerate trust. She closes with practical steps founders can take now, such as running an AI reputation check and prioritizing sellability, sustainability, and scalability as core growth drivers.

Tune in and learn how to build credibility that gets you chosen!


Resources

Connect with and follow Sabrina Runbeck on LinkedIn.

Follow PulsePoint Path on LinkedIn and explore their website!

Submit your Health Tech Impact Awards nomination!