🚀 Marketing Intelligence Changes Everything – Is Salesforce Ready? | Deep Dive with Vimal Eapen

Описание: Salesforce’s new Marketing Intelligence (MI) platform isn’t just a rebrand—it’s a complete rebuild. But is it ready for prime time?

In Episode Two, we sat down with Vimal Eapen—12-year Datorama veteran and Senior Technical Manager at Decision Foundry—to go under the hood and uncover what’s really changing.

After walking through the MI demo, one thing is clear: This isn’t your old Datorama.

🔍 Key Takeaways:
✔ MI is a full rewiring – Deep integration with Data Cloud & Tableau Next reshapes everything.
✔ Customization? Limited—for now.
✔ Visualization? You’ll need Tableau Next skills.
✔ Data ingestion? If you don’t know Data Cloud, you’re about to.

💡 For legacy Datorama users: Your expertise still matters—but adapt fast or get left behind.

📢 A message to Salesforce:
➡ Bring back the Media Transparency Center (MTC).
➡ Expand the data models.
➡ Give control back to the analysts who built this community.

🎙 About the Speakers:
Vimal Eapen is a 12-year Datorama expert and recognized leader in agency-focused BI solutions. As a Senior Technical Manager at Decision Foundry, he designs high-impact analytics platforms.

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