BIG UC Update: Mitel's strategic focus on hybrid communications with CMO Eric Hanson

Описание: Eric Hanson reveals how Mitel is redefining hybrid communications, empowering frontline workers, and steering innovation through customer-centric strategies.

In this episode of The BIG UC Update, Rob Scott from UC Today sits down with Eric Hanson, Chief Marketing Officer at Mitel, to unpack the company's latest moves in unified communications. Known for its long-standing presence in global UC, Mitel is now steering boldly into the future—with a revitalized strategy, new AI-powered solutions, and a sharp focus on the real-world needs of hybrid enterprises and frontline teams.

Whether you're a long-time Mitel customer or exploring hybrid UC models, this conversation offers a grounded and forward-looking take on what’s next in the communications space.

▶️ In this conversation, you'll learn about:

💼 Mitel’s strategic focus: prioritizing customer control, flexibility with hybrid solutions.

🤖 How AI and workflow automation are transforming communication for frontline and field workers.

🌍 Why Mitel’s global partner ecosystem is central to delivering long-term value.

🔄 The evolving role of marketing in tech—and how Mitel plans to use storytelling to cut through the noise.

Next Steps:
Learn how Mitel is helping organizations move from complexity to clarity in communications.
👉 Explore more insights from UC leaders on The BIG UC Update playlist.
📌 Visit https://www.mitel.com
to learn more about their solutions.