How to Find & Exclude Bad Placements in Google Ads Demand Gen (2026)

Описание: Are your Demand Gen Ads appearing on low-quality mobile apps or irrelevant YouTube channels? 🛑
In this tutorial, Sarah from MAKROZ walks you through the essential process of auditing your Demand Gen Placement Performance Report to ensure your budget is driving real results.

Google provides deep data within these reports, but only if you know where to look. We'll show you how to navigate the Google Ads interface, identify "click-trap" mobile apps, and exclude them at the account, campaign, or ad group level to protect your ROI.

What You’ll Learn:
How to access the "Where Ads Showed" report for Demand Gen.
Key metrics to watch (Cost, Conversion Rate, and All Conversions).
Customizing your columns for deeper insights.
A step-by-step guide to excluding underperforming placements.
Why you should be performing this audit at least once a month.

0:00 - Intro: Why Demand Gen Placements Matter
0:07 - Navigating to the Demand Gen Placement Report
0:39 - Analyzing Performance & Sorting by Cost
0:50 - Customizing Columns: Adding "All Conversions"
1:01 - How to Identify and Exclude Bad Placements
1:40 - Expert Tip: Optimization Frequency for 2026
1:50 - How to Contact Makroz for a Google Ads Audit

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https://makrozmarketing.com/

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