How GREYD Built a Brand with Clarity Before Scale ft. Sandra Kurze | E1

Описание: In Beautifully on Brand Episode 1, we sit down with Sandra Kurze, COO and CMO at GREYD, to explore how strong brands are built long before logos, colors, or campaigns come into play.

From her early career in PR and tourism to helping shape GREYD into one of the most complete WordPress platforms on the market, Sandra shares how branding evolves inside a technical product company. We talk about people-driven branding, the role of internal systems, learning from early community mistakes, and why clarity matters more than features when communicating complex products.

This episode dives into how storytelling, workflows, and the WordPress community come together to shape brands that scale with intention.

A Brandy Original Podcast
Ready to build a brand that works beautifully?
Visit Us: https://brandyhq.com/

Explore GREYD: https://greyd.io/seahawk?fp_ref=gautam30

Featuring:
Sandra Kurze - COO and CMO, GREYD
  / sandra-kurze-aaab8610b  

Gautam Khorana - Host, Beautifully on Brand
  / gautamkhorana  

Timestamps:
0:00 - Intro
0:07 - Guest Introduction: Sandra Kurze
2:18 - Joining GREYD and building the brand from scratch
3:50 - The pivotal moment GREYD started to scale
5:10 - How GREYD’s brand evolved over time
5:53 - Why branding today is more about people
6:35 - Sandra’s day-to-day as COO and CMO
7:53 - Behind GREYD Conversations podcast
9:31 - Making a technical product feel approachable
10:12 - Moving from feature-driven to user-centric messaging
12:38 - Learning from the WordPress community
14:00 - Early community mistakes and lessons
16:10 - How brands should share assets internally and externally
17:18 - Why rebrands fail without internal communication
18:26 - Managing brand consistency at scale
22:43 - Design and marketing tools GREYD uses
23:47 - What Sandra is most excited about next
26:10 - Rapid Fire Questions
30:20 - Closing Remarks

#BeautifullyOnBrand #BrandyHQ #Greyd #Branding #WordPress #BrandConsistency #MarketingLeadership #CommunityDriven #BrandSystems