Scrappy vs Enterprise ABM (Tools, Budget & Setup)
Автор: Marketers in Demand
Загружено: 2026-01-22
Просмотров: 3
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In this episode of Tech Qualified, host Baylee Gunnell sits down with Tristan Pelligrino, Co-Founder at Marketers in Demand. They explore the realities of account-based marketing (ABM) for small B2B tech teams, focusing on practical ways to build effective programs without big budgets or expensive software.
Tristan explains how scrappy ABM differs from enterprise approaches, breaking down the process of connecting with target accounts using lean tools and smart workflows. He highlights the value of layering outreach—using cold email, targeted ads, and LinkedIn sequences—to create momentum and gather early signals. Tristan shares how his teams track website visits and ad engagement to spot interest before leads fill out a form, making sure marketers have data to report real progress.
The episode closes with advice for teams getting started: focus on a strong, relevant offer and keep friction low for your prospects. Tristan stresses that even with modest tools, clear messaging and ongoing testing drive the best results.
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