How Booktopias Automation Dream Became a Nightmare

Описание: Booktopia’s push toward automation was supposed to be the future. Faster fulfillment. Lower costs. Fewer errors.

Instead, it spiraled into delays, layoffs, operational chaos, and a public collapse that blindsided customers and staff alike.

This video breaks down how Booktopia’s automation strategy went wrong, from warehouse tech decisions to leadership miscalculations, and why scaling automation without the right foundations can quietly destroy a business.

This isn’t just about one company. It’s a cautionary tale for every brand chasing efficiency without understanding the trade-offs.

Watch until the end, because the real failure wasn’t the technology. It was the assumptions behind it.

👇 In this video, we cover

Why Booktopia invested heavily in automation

What the new warehouse systems were meant to fix

Where execution broke down

How automation amplified existing weaknesses

The warning signs other companies ignored

If you’re interested in business failures, tech overreach, corporate strategy, and how “innovation” can backfire hard, this breakdown matters.

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