How a 23-Year-Old Built a $4M+ Business with Viral Posts

Описание: Matt Epstein is the 23-year-old behind Shown Media, the viral launch agency running 8–10M view product announcements for some of the biggest SaaS brands. In this episode, Matt breaks down how he built a multimillion-dollar agency entirely through his X/Twitter account, engineered massive launch moments, and scaled from 3 to 40 employees in under two years.
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Matt Epstein
Twitter/X: https://x.com/MattEpstein16
LinkedIn:   / matthew-epstein-b619561b8  
Shown Media: https://www.shownmedia.com/

Nathan May
⁠LinkedIn⁠:   / nathan-may1  
⁠X/Twitter⁠: https://x.com/_May_Ham
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Timestamps
00:00 Introducing Matt Epstein
02:56 The world of viral product launches
05:30 Key philosophies of a viral launch
13:06 The art of influencer partnerships
21:17 Knowing if a post will hit
25:22 The three keys to a viral launch
31:05 Building a personal brand
40:29 Mistakes made early in business
54:14 E-com vs agencies: Which is for you?
58:03 The mentality of a leader in business
01:09:22 Creating focus and obsession
01:14:40 Learning to value hard work
01:17:26 Business advice from mentors