Why Our First Fashion Collection Was a Disaster
Автор: Katya Be Kind
Загружено: 2026-03-10
Просмотров: 14
Описание:
When we started our fashion brand, we had no idea what we were doing.
I knitted the first sweater for my husband and suddenly friends started asking for cardigans too. That’s how the idea of our first collection appeared.
I searched for knitters on a local Russian website, called more than 50 women, bought yarn at retail prices, carried materials across Moscow by subway, and personally checked every piece.
We made dozens of mistakes, from wrong threads to construction problems. The collection was chaotic and far from perfect.
But it brought our first press mentions and our first orders.
In this video I share the real story of how our fashion brand actually started.
If you want to hear the story of our first customers, I’ll tell it in the next video.
#fashionbrand #startupstory #founderstory #fashionbusiness
#entrepreneurlife
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