How She Successfully Manages Her Country's First Sports Radio Station | Debbie Larry-Izamoje

Описание: In today's episode of How They Did It with TriciaBiz, Debbie Larry-Izamoje, (Chief Operating Officer of Brila FM) tells us how she's been able to overcome some of the challenges that come with being an entrepreneur in Nigeria.

Debbie shares some very valuable advice about managing a radio station in Nigeria; and in general, how to become a successful entrepreneur. She joined her father's business after graduating, and worked hard to gain the respect of her employees, making hers one of the Nigerian entrepreneur success stories that just had to be shared!

Doing business in Africa in 2023 certainly has its challenges. Stick around, and you're sure to find the entrepreneurship development that you've been searching for.

Enjoy and share!


CHAPTERS

00:00 - Intro
01:34 - How Brila FM started
07:11 - Why Brila was passed down to Debbie
08:54 - Why Debbie finally decided to join the business
12:42 - Challenges of joining a family-owned business
18:34 - Managing operations at a radio station
20:31 - Growth strategies for a radio station
24:29 - How to manage operational challenges as a business owner
27:13 - Managing employee discrepancies
30:10 - Being a woman in a male-dominated industry
34:27 - How to reduce your turnover rate | How to increase staff retention
39:06 - Planning the future of your business
40:46 - Brila's audience reach
42:48 - Advice for business owners
44:20 - Tips for working with family members


ABOUT THE SHOW🎬

"HOW THEY DID IT" a show that tells the authentic story of African businesses whilst drawing lessons for upcoming entrepreneurs.

The Challenge:
There is a growing demand to tell our stories. Most of the stories told online are of foreign businesses, and where you find an African story, it is most likely a surface-level interview that aims mostly to motivate and not necessarily teach.

This is the unique value of this show:
In addition to it being designed to educate, motivate, and inspire, which is truthfully a key factor in boosting self-confidence, we will be emphasizing key lessons from the video interviews.

#howtheydiditwithtriciabiz


ABOUT TRICIABIZ ⭐

Tricia Olufemi-Olumide (a.k.a. TriciaBiz) is commonly described as The Business Fixer. She is an entrepreneur, author, and business growth expert with over 12 years of experience working across a wide portfolio of clients in Nigeria, offering services ranging from business growth consulting, marketing penetration strategies, and other core marketing across several sectors.

She is the founder of Business Lab Academy Africa, a fast-growing digital learning platform for African entrepreneurs, and has successfully trained over 200,000 entrepreneurs in 10 cities across Africa.

TriciaBiz is a multiple-award winner and has been invited to speak at various seminars, workshops, and conferences globally.


ABOUT THE GUEST 👤

Debbie Larry-Izamoje, with certificates in innovation and strategy from Harvard University and user innovation from Massachusetts Institute of Technology (MIT), is the Chief Operating Officer of Nigeria's first only sports radio station, Brila Fm.

The station operates in four cities: Lagos, Abuja, Onitsha, and Port Harcourt. Brila has grown into a robust establishment with a dynamic online presence, through their audio-visual app, to reach sports fans everywhere and every time.


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