29 Minutes of Expert Cold Calling Secrets (B2B & Software Sales)

Описание: Download your free B2B Sales Playbook here: https://matteoisenburg.com/b2b-sales-...


Cold calling is still the fastest way to book meetings and generate pipeline, if you know how to do it properly.

In this video, I break down the exact cold calling framework I use every day in tech sales, and the same principles used by top performers in world-class Tech and SaaS companies.

What you’ll learn in this video:

Why cold calling still works in 2026 (and why most reps fail)
The hidden variables that impact your results (territory, segment, data quality)
The best time of day to cold call for higher answer rates
How to prepare properly before dialing (contacts + context)
Proven cold call openers that actually get prospects to stay on the line
How to lead with problems, not your product
Exactly how to book meetings live on the call
What to say when prospects tell you “just send me an email”
Tonality mistakes that instantly kill trust
A professional daily cold calling routine
Benchmarks: what “good” performance actually looks like in SMB, mid-market, and enterprise

Cold calling is hard, and that’s exactly why it works.
Most people won’t do it.
The ones who do, win.

If you work in Sales, SaaS, BDR / SDR roles, or you run your Own Business this video will immediately improve your call results.

Let me know in the comments:

What market are you calling?
How are your results?

Partnerships 📩
[email protected]

Connect with me:   / matteo-isenburg-086805198  


00:00 Intro
00:43 Cold Calling Is the Fastest Way to Book Meetings
02:23 Territory, Customer Segment & Contact Enrichment
07:36 Best Time to Call
09:23 How to Prepare Before Dialing: Contacts & Context
11:14 Call From a Quiet Space
12:32 The Best Scripts to Use
13:22 Opener #1: Permission First
15:16 Opener #2: Permission + Context
16:08 Opener #3: “We Spoke Before”
17:12 The Value Part of the Call
18:54 Book the Meeting Live on the Call
21:10 What to Do If the Prospect Says No
23:12 Tonality to Use
24:53 Daily Cold Calling Routine
26:06 Booking Rate Benchmarks
28:53 Conclusion