How to Run a Profitable Aluminum Pergola Company | The Azenco Outdoor Podcast: Episode 7

Описание: In this episode of the Azenco Outdoor Podcast, we sit down with Russ Wettstein, one of the top-performing Azenco dealers in Texas, to break down what it really takes to build a high-volume, profitable luxury pergola business.

Live in Houston? Connect with Russ now for your outdoor pergola installation!:
https://azenco-pergolas-houston.com/?...

Live anywhere else in the US? Let us connect you with a certified, local dealer:
https://azenco-outdoor.com/?utm_sourc...

Russ shares his journey from remodeling and construction into outdoor structures, and why shifting to a volume-first mindset completely changed the trajectory of his company. From pricing strategy and margins to hiring crews, maintaining quality at scale, and using real-world installs as marketing, this episode is packed with practical insights for contractors and outdoor living professionals.

You will hear how Russ:

Runs a volume-driven pergola business without sacrificing quality

Prices projects to stay competitive while protecting margins

Uses referrals, neighborhoods, and commercial installs as long-term marketing

Avoids costly callbacks with the right product and systems in place

Keeps crews busy year-round without overextending the business

Thinks about scale, systems, and sustainability in contracting

We also dive into why specialization matters, why many contractors fear scale, and how focusing on one core product can unlock growth, consistency, and better work-life balance.

Whether you are an established contractor or just entering the luxury outdoor living market, this conversation offers a clear look at what works, what does not, and how to build a business designed for long-term success.

Subscribe for more conversations on the business of outdoor living, contractor growth, and building better systems.

Life is better outside.