GE McKinsey Matrix Revealed: Supercharge Your Investments and Growth!

Описание: Welcome to Mr. G - your Business teacher. In this lesson, we explore the GE McKinsey Matrix, an advanced tool for analysing and prioritising a business's portfolio of products or business units. Designed for complex organisations, this framework helps businesses assess both industry attractiveness and business unit strength to make informed investment decisions.

We guide you through how to evaluate market opportunities and internal capabilities using a 3x3 grid approach. With real-world examples like Apple's product lines, GE's diversified portfolio, and Amazon's evolving businesses, you'll see how large companies manage multiple units across different markets to maximise growth and profitability.

This lesson helps you understand how businesses categorise opportunities into invest, hold, or divest decisions based on a thorough assessment of risks and returns. Whether you are preparing for A-Level exams, Degree-level study, MBA coursework, or real-world application, this framework will strengthen your ability to analyse portfolios strategically.

By the end of this lesson, you will be confident in applying the GE McKinsey Matrix to case studies, portfolio evaluations, and exam scenarios, giving you an edge in business analysis and strategy.

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