Why "Going viral" isn't the best marketing strategy for authors
Автор: T.C. Burr
Загружено: 2025-09-11
Просмотров: 55
Описание:
Perhaps every author has dreamed of "going viral," but the truth is that viral posts on social media rarely are hard to predict, even harder to replicate or sustain, and rarely lead to loyal readers or book sales.
Instead of focusing on viral reach, what if you focused on strategies that build lasting connections with the right readers? Those who are truly interested in your work?
Chasing viral trends leads to burnout and frustration when it comes to marketing our books.
Check out my latest video to learn more about where I'm investing instead, and be sure to subscribe to @tcburr for more writing & mindset encouragement.
You've got this, writer. 🫶🏻
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