How to Use Webinars as a Pipeline Generator | Hubilo Webinar Software. Best Platform for Webinars

Описание: 👉 Schedule a demo at https://www.hubilo.com/request-a-demo... 👈

Hear Hubilo CMO Erik Newton discuss tactics and best practices with other marketers.

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Discuss marketing strategies, particularly those related to webinars and content strategy. The discussion touches on the importance of webinars in creating a time-specific event that stimulates a sense of urgency or FOMO (Fear Of Missing Out) among potential attendees. This contrasts with less immediate marketing tactics, such as email campaigns, which may lack the time pressure to drive audience engagement.

Another key strategy discussed is the reuse and repurposing of webinar content. Instead of creating new content every time, the speakers suggest using webinar recordings to create micro clips for social media, new sales decks, and acceleration collateral. They also recommend creating exclusivity by not recording Q&A sections and encouraging live participation.

An innovative strategy discussed is using webinar clips in outbound outreach sequences for the sales team. These clips provide leads with access to more content and information. They also mention the importance of sharing clips with partners to post on their social channels and using webinar content in blogs, nurture campaigns, and backlinking strategies.

Another point of discussion revolves around tracking marketing efforts, including segmenting based on source and influence and tracking closed deals. This data can be helpful in refining and improving marketing strategies.

Overall, the conversation revolves around leveraging webinars as a versatile and engaging part of a marketing mix, emphasizing the importance of content recycling and tracking marketing efforts for effective results.

👉 Schedule a demo at https://www.hubilo.com/request-a-demo... 👈

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